Become a Marketing Designer
In this 100% online marketing design course you will develop and enhance your expertise in various areas, including marketing concept development, retouching, compositing, illustration, advertising design, logo design, and corporate branding. You will even master in-demand tools like Adobe Photoshop and Illustrator!
Whether you are a creative artist expanding into marketing or a marketing professional developing your artistic skills, this course provides the foundations for advertising and graphic design.
Job Outlook for Marketing Design Professionals
- While the market for traditional graphic designers is expected to experience modest growth (3%) by 2032, the U.S. Bureau of Labor Statistics (BLS) anticipates a 16% increase in the demand for web developers and digital designers.
- According to the BLS, the median annual salary for web and digital interface designers was $98,540 in May 2023, with the lowest 10% earning less than $48,210 and the highest 10% earning more than $176,490.
Marketing Design Frequently Asked Questions (FAQs)
What Are Some Important Marketing Design Skills?
Marketing designers operate in a space where visual design meets persuasion. In the digital environment, this means they need to combine a strong grasp of visual design principles like color, typography, and identity design with technical expertise in software applications such as Adobe Photoshop and Illustrator.
Is Certification Important for Marketing Design Professionals?
This course includes a certificate of completion indicating that you have completed a challenging course. In the world of marketing design, your portfolio is the strongest indicator of your skill and potential. This project-focused course is built around hands-on assignments that build your portfolio in areas like marketing concept development, retouching, compositing, illustration, advertising design, logo design, and corporate branding.
Is Marketing Design a Good Choice for a Remote or Work From Home (WFH) Career?
Because digital design skills are highly portable, many marketing designers work independently as remote or WFH employees, contractors, or consultants. ZipRecruiter.com reports that graphic designers earn $55,951 per year working remotely.
Course Objectives
- Acquire proficiency in Adobe Photoshop and Illustrator—industry-standard software tools for graphic design
- Gain a comprehensive understanding of fundamental concepts in color theory, typography, and identity design, essential for effective marketing materials
- Engage in a series of hands-on projects specifically designed to enhance your skills as a marketing professional
- Cultivate graphic design skills that are directly applicable in a marketing context, allowing you to create visually compelling and impactful designs
Prerequisites and Requirements
There are no prerequisites to take this course, however, you must be 18 years old or older. It is recommended you have a high school diploma, GED, or state-approved home school equivalent.
Instructors
Jeremy Bratt
Jeremy Bratt is a graphic designer, design coordinator, and teacher with thirty years of experience. He has worked recently as a design coordinator for corporate identity, branding, and packaging projects. He managed the re-branding and packaging for French cookware manufacturer Tefal when at Lewis Moberly. At Siegal & Gale, he designed and coordinated a number of corporate identity projects for the Spanish market. Currently, he is a partner at a design and communication consultancy, designing and coordinating all corporate, print, and packaging work.
Bruce Bicknell
Bruce Bicknell is an instructor, illustrator, animator, web and graphic designer, and video editor. In his career, he has worked on projects for Adobe Systems, ATI, PhotoShop Elements Techniques, MacTribe, Yellow Machine, and Mac Design, to name a few. Bicknell holds degrees in Computer Animation and Web Development from the International Academy of Design and Technology.
Michael Hamm
Michael Hamm is a freelance designer and web developer with over a decade of experience in the creative field. Based in Washington state, Michael provides design solutions for clients across the country through his company ClayEdward Design. Prior to working on his own, Michael worked for JPMorgan Chase in Houston, Texas as an interactive designer. His work has been published in various web design books and magazines and he is a regular contributor to Layers Magazine. In addition, he has served as technical editor on several design books published by Friends of Ed. Michael recently co-authored Introduction to Web Design Using Dreamweaver published by Glencoe/McGraw-Hill. Michael is an Adobe Certified Instructor in Adobe Illustrator and has a Diploma in Graphic Design from the Art Institute of Houston. Michael is the founder, designer, programmer, and writer of PointsandPaths.com, a website that grew from his passion for illustration software and all things vector.
Boris Margolin
Boris Margolin is a graphic designer with 10 years of experience. He earned a BS in Graphic Design at Mount Ida College and has worked as an in-house designer for several international corporations including CIGNA, MetLife, and Nypro. His work has ranged from advertising to identity design, brand development to web administration. In his spare time, he runs a niche design company catering to unconventional companies and emerging markets.
Registration and Enrollment
This course is 100% online. Start anytime.